Contextualizing Cancer (Mis)Information Engagement & Dissemination Among Adult Latino/a Social Media Users
PI: Yonaira Rivera
This project was selected as the 2020 Cancer Prevention and Control Pilot Award (fall cycle) through the Rutgers Cancer Institute of New Jersey’s Cancer Center Support Grant (P30 CA072720). This qualitatively-driven, mixed methods study explores engagement with and dissemination of cancer (mis)information among U.S. Latinos/as ages 40 and above on multiple social media. Specifically, the study aims to (1) define the reasons and factors motivating engagement with cancer (mis)information among Latinos/as from different groups (general population, cancer survivors/patients, and caregivers/advocates) and (2) describe the mechanisms and motivations for engaging with and disseminating cancer (mis)information across multiple social media popular among Latinos/as.